As the professional audio, broadcast and live event industries wrap up 2022, it’s important to reflect on how the business has adjusted to the ever-changing restrictions of our world. While the adjustments that businesses, creators and industry professionals faced...
As the old saying goes, you can lead a horse to water, but you can’t make it drink. While this analogy is often used concerning advice-giving, it can also be a good representation of marketing to your target audience. The horse represents a market segment, while...
The audio industry is no stranger to pushing boundaries to adjust with the times, but with the pace at which technology moves, it can be hard to keep up. While immersive audio is not a new concept, it seems as though the industry is just now realizing its...
So, you want to start a home recording studio or workstation? Good news: you’re in good company. Many of today’s successful producers and engineers started off in a beginner bedroom setup before upgrading to a professional studio. Knowing exactly what’s needed to...
In this new age of digital media, increasingly more people are turning to social media to make purchases, keep up with current news, and find new brands to follow. This makes it important for existing and emerging brands alike to be active on multiple social platforms...
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