Social media outlets incorporating video and audio like Instagram and YouTube have taken over the Prosumer/Digital Lifestyle market. This has resulted in an increased demand for professional-grade audio and video gear, causing manufacturers that once solely developed this equipment for professionals, to quickly rethink product development strategies and tailor solutions to meet the needs of this new tech-savvy prosumer market.
Still highly technical products that require a more professional knowledge-base to properly promote, these newer offerings rely on brand advocates to educate the market. Through a variety of tactics within social media and traditional media, we can help deliver this messaging to the market by helping to connect our clients with their users.
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